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Effective Internal Linking – The Most Impactful SEO Signal You Have Direct Control Over (Outside of Page Titles)…

Filed Under: SEO (Search Engine Optimization)

Links are the “currency of the web” in Google’s eyes, and with effective internal linking you can tell Google both what content you think Google should value most and what you think your content should rank for.

Internal Links have the added benefits of lowering bounce rates, keeping people on your site, building engagement and funneling visitors towards the actions that move your business forward.

What exactly is an “Internal Link” employed in effective SEO campaigns. Well that is, right there.

Do see what I did? I told Google that I think the page I’m linking to should rank for “effective SEO campaigns” by using that as the “anchor text” and also surrounding the link with context…

… and I gave you more content to chew through because if you’re reading about effective Internal Linking for SEO you’re presumably interested in designing the ideal SEO campaign for your business.

Now does that mean I’m going to rank for that term (effective SEO campaigns)? Maybe with tremendous extra effort, but SEO is an 80 billion dollar and growing fast industry and SEO practitioners have the annoying tendency to be pretty good at SEO.

You have to stay realistic with the keywords you target… and Keyword Research and Competitive Research are how you do it.

Using the “Ferris Wheel” Internal Link-Building Strategy to Support the Most Important Pages for Your Business… and Drive Your Rankings Up to the Top…

If you picture a Ferris wheel in your mind imagine each set of seats being another post on your website. Each seat is revolving around one central point in the wheel – the axle – that is in turn supporting each of the seats.

This central point in the wheel is your “Pillar Page” – a cornerstone piece of content that funnels readers into taking the best action to move your business forward (subscribe, buy, schedule a consultation, etc.).

Your content created for this “Ferris Wheel” all revolves around your central “Pillar” page piece of content.

It’s related to it and builds on it while being entirely unique and targeting different keywords. And it links back to it using the keyword you want to rank the pillar page for as the anchor text.

Now, as you’re performing content promotion outreach and you begin acquiring links back to your “Ferris Wheel” from respected websites, your efforts to rise your rankings will build the rankings of each page in your “Ferris Wheel”… and because everything is revolving around your central pillar page that page is able to rank for more challenging keywords.

Google loves quality internal linking and it’s perfect for your visitors…

Everyone knows the algorithmically generated “related posts” at the bottom of blog posts aren’t usually all that related and are stuffed with ads.

By manually building effective internal links, you’re guiding your readers through the best way to digest your content, and you’re building the beginnings of a real relationship with them as they dive deeper into your content.

And by manually adding effective internal links into the content of your posts, you’re also surrounding those links with relevant content related to what you want those pages to rank for. Much like when link building for SEO from external websites that Google respects – you want to make sure your link is surrounded by relevant content that gives your link context.

When building links from external sites you want to mix up your anchor text so it appears “natural” (you’re not “supposed” to be in charge of creating the anchor text on external websites in Google’s eyes and Google expects to see variation or you’re linking profile will begin to appear suspect).

The great thing about internal linking is that Google knows you’re in control of it and you can go all out and exclusively use anchor text you want to rank for.

Internal Links – like well-written Title Tags for SEO – are an important ranking factor that you have direct control over.

Why not use your internal linking to its fullest for maximum benefit for your rankings?

Don’t rely on an “algorithm” from some SEO plugin – this is too important!

Devote the time necessary or hire an SEO specialist and do it right. Go through your content and interlink it in a way Google and your visitors will love.

When you add new content be sure to both add internal links to other relevant pages from the new content…

… and also be sure to go to appropriate previous content and add links to your new piece within the older article in a way that adds value to the reader.

You can build multiple Ferris Wheels linking clusters, and – by utilizing in-depth keyword and competitive research – you can build out your content calendar in advance and plan your outreach promotion for each piece of new content.

With your content calendar together and your promotional outreach strategy in hand you’re ready to begin conquering the search results for your carefully selected target keywords.

Let’s do it together! I’d love to have the opportunity to help you create the optimal SEO strategy for your business.

Simply claim your free Online Marketing Blueprint and I’ll get started.

-James Day